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interactivity and traditional media

Media non-traditional work based on the concept of interactivity. Taking the case of radio or television, you will notice that the sender-receiver relationship is one way, establishing a synchronous type of consumption, "on radio and television receiver is towed." Although these means to implement the "you choose" or phagocytized "you think" not become interactive media. In the case of the press, although it allows the choice of content and may be re-read, interactivity is irrelevant as the linear arrangement of information.

Interactivity - communication model

in interactivity as in any media, include four basic components of communication, namely: the sender , medium, message and the receiver. Here, while the issuer sets the level of interactivity according to the limits of the media, the recipient chooses how to use it.

Interactivity

Interactivity is fracturing, wrinkling, twisting and re-sew. It fractured the linearity of writing, to make connections, to stake interpretation systems ahead of a creative work.

"A book is interactive?

In "Reader in fabula" U. Eco recalled that all text is lazy, living off the partnership, the activities of its readers. So invokes a reading of the text from its silences and absences.

This does not indicate that the book is characterized by interactivity prays that the reader can construct and reconstruct the textual frame. The reader can trace the units of meaning, but the linearity of speech.

would think that Rayuela, by Julio Cortazar, is an attempt to interactivity in a book, hypertext layout of chapters and their asynchronous condition.

Does television is interactive?

stable TV a form of one-way communication, consumption synchronous. Subjected viewers to a schedule.

A CD ROM is interactive?

A CD ROM is interactive if it allows the user to control the information. Naturally, the CD ROM is asynchronous consumer, it can also be structured in a non-linear.

A website is interactive?

Depending on the structure of the message may or may not be interactive. A website is an asynchronous consumer, which links ensure its interoperability. Rarely does a website is not interactive.

Scenarios for interactivity

Interactivity plays an important role in the field of education for the many opportunities arising, the readers, to interact, modify links and nodes, plus connect a document to another. Allows selective access to information, meaning that you can browse from the selection and organization of the material that makes the sailor, who reconstructs a frame of meaning by building relationships with other texts, sounds, images.

Interactivity also claims importance in the investigation because she herself is a focus of study.

Analysis a web site

The usability of a website can be analyzed from an ergonomic approach to designing websites. Take for example www.lemonde.fr and www.cnn.com.

Lemonde In the case of a composition is achieved that the user draws the eye toward the content area. The zones are balanced, favoring white background flow. Lemonde has three columns, however this structure breaks the vertical frames to get rid of the lines between the elements. At the end of the page is the 'up', generating time savings.

In addition, the page displays a nice canonical structure the eye. The design is appropriate for this type of sites that present news content. The image-text combination is relevant also that each element has a link. In general, the composition is flexible since the user, moving the cursor, which is the action plays to run.